Vodafone - Vodafone Live Music

Vodafone had pursued a limited music sponsorship programme prior to 2006, sponsoring tours by Kylie Minogue and running experiential activity with Robbie Williams and at Radio 1's One Big Weekend.

Marketing to youth
Sports sponsorship
Strategy

Vodafone – Vodafone Live Music

'Vodafone Live Music has delivered a fantastic proposition for our customers. The spontaneity and excitement of live music has generated exclusive content for Vodafone live! And great experiences at Vodafone TBA and...

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