Schwartz – Broadcast Sponsorship of Channel 4's Richard & Judy
In 2005, Schwartz sponsored 'Richard and Judy' (R&J) on Channel 4. This was their first ever foray into the world of sponsorship, having previously only ever relied on traditional TV spot advertising. They transferred their entire marketing budget into sponsorship in the belief it would achieve the tough business and marketing objectives that they had to face.
In 2006, the success of this activity led to the renewal of not only the R&J show, but also saw them become the new sponsor of 'Paul O Grady on C4',...