FedEx – “Go Air. Go Ground. Go Football”
BRAND BACKGROUND
The express transportation category has grown significantly since FedEx founded the industry in 1971. In today's economy, express transportation companies compete on an international...
FedEx - Go Air. Go Ground. Go Football
In many respects, FedEx fits the profile of a 'challenger brand'. Its main rival, UPS, sponsors the Olympics and has considerably more marketing muscle at its disposal than FedEx.
