FedEx - Go Air. Go Ground. Go Football

In many respects, FedEx fits the profile of a 'challenger brand'. Its main rival, UPS, sponsors the Olympics and has considerably more marketing muscle at its disposal than FedEx.

FedEx – “Go Air. Go Ground. Go Football”


The express transportation category has grown significantly since FedEx founded the industry in 1971. In today's economy, express transportation companies compete on an international...

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