Sport England and Strava: Make your comeback

Sport England, a UK public body, partnered with exercise app Strava in a film, social and community campaign to support women who wanted to become more active.

Regular physical activity plays a key role in improving women's physical and mental health. With a third of women taking a break from exercise, exacerbated by the pandemic when classes, gyms and team sports paused, they needed help to rediscover the joy...

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