Sport England – This Girl Can: Make your comeback

This Girl Can partnered with Strava, a sporting community, to launch the 'Make Your Comeback' campaign in the UK, designed to kickstart women's return to activity by normalising taking a break from activity and providing them with tools to overcome barriers.

Executive Summary

With gyms closed and exercise classes and team sports paused during the pandemic, 7 million women aged 14-60 reported taking a break from exercise.

This movement away from regular physical exercise puts them at an increased risk of developing...

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