Sport Chek: Leveraging the love...and the hate

Sport Chek, the sport retailer, used an innovative strategy to break through in a competitive market in Canada.

Campaign details

Brand: Sport ChekBrand owner: Canadian Tire CorpEntrant company: Touché!, MontréalMarket: CanadaSector: Clothing & fashion retailMedia channels: Online display, Online video, Search marketing, Social mediaBudget: 1 - 3 million

Executive summary...