Sponsorship marketing goes global

This author argues that, because of a skittish economy, pressure from upper management to better justify marketing costs and improve sponsorship matching and measuring tools, sponsorship is quickly becoming a major component of the marketing mix.

Sponsorship Marketing Goes Global

The importance of integrating a sponsorship marketing program into your overall marketing plans

Phillipe ColinSponsorClick

In this period of economic uncertainty, global marketing professionals must use the greatest discretion when...