This article is part of a four-part series on the evolution of sports sponsorship. Read more
The duck test.
A form of logical, intuitive reasoning designed to understand the nature of something in the face of uncertainty.
If it looks like a duck, swims like a duck, and quacks like a duck, then it's probably a duck, the saying goes.
That was until French inventor Jacques de Vaucanson created a mechanised duck that looked like a duck, could swim like a duck and made a duck-like sound.
But clearly, it wasn’t a duck.
Sponsorship fails the duck...