Spinneys / The Lebanese Breast Cancer Foundation / American University of Beirut Medical Center: The Bread Exam

The Lebanese Breast Cancer Foundation (LBCF), an NGO, in association with supermarket chain Spinneys and the American University of Beirut Medical Center used a bread-making video in Lebanon to show women how they could perform a breast cancer check on themselves.

Campaign video: Spinneys / The Lebanese Breast Cancer Foundation / American University of Beirut Medical Center: The Bread Exam

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Selected creative: Spinneys / The Lebanese Breast Cancer Foundation / American University of...