Pizza Hut: Pizzas for podiums

Pizza Hut, the US-headquartered QSR, took a challenger brand approach during the Tokyo Olympics to maintain its position as the fastest-growing QSR brand in Australia.

Campaign details

Entrant company: WIREDCO., Australia

Why is this work relevant for Strategy & Effectiveness?

We socially hacked the Olympics & Gen Z for Pizza Hut.

If Gen Z’s consideration of your brand was rapidly declining and you had 1/10th your competitors' marketing budget, would you play it safe or be brave and socially hijack a global event in-realtime?

This is a story that shows our journey to identifying a business problem, creating a strategy to manage it and creating an innovative real-time campaign to address the challenge. This meant daring to socially hack the biggest event...

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