LG CNS: Marketing optimisation platform

IT service provider LG CNS introduced a marketing optimisation platform to meet the advanced needs of the market in South Korea.

Why is this work relevant for Strategy & Effectiveness?

We introduced a marketing optimization platform (https://www.mop.co.kr/) developed to overcome the limitations of the existing operating method and meet the advanced needs of the market. The purpose of the platform is to optimize the operation of search advertising and display advertising, and it includes performance indicator estimation procedures and optimization engines.

The developed platform is validated by operating real-world instances from our customers. The results show that the platform improves operational efficiency than before even with external effects.


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