Corona: This is living again

Beer brand Corona created a long-term project to combat ocean pollution in China.

Why is this work relevant for Strategy & Effectiveness?

As a beer brand born on the beach, Corona encourages people to enjoy life and freedom, we believe outside we live again.

There are 8 million tons of plastic waste that floods into the world’s oceans every year. To make sure people can spend valuable time outdoors, it’s our responsibility to ensure people have a healthy and clean ocean to enjoy.

We want more organizations to join us and grab more people’s attention in ocean protection.


As a brand that was born at the beach, Beach is the...

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Insights Team
Bray Leino

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