Corona: This is living again

Beer brand Corona created a long-term project to combat ocean pollution in China.

Why is this work relevant for Strategy & Effectiveness?

As a beer brand born on the beach, Corona encourages people to enjoy life and freedom, we believe outside we live again.

There are 8 million tons of plastic waste that floods into the world’s oceans every year. To make sure people can spend valuable time outdoors, it’s our responsibility to ensure people have a healthy and clean ocean to enjoy.

We want more organizations to join us and grab more people’s attention in ocean protection.

Background

As a brand that was born at the beach, Beach is the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands