Title: Braun x Formosa ChangBrand: Heng Leong Hang co. ltdProduct: Braun ShaverIdea: United Communications Group Unisurf DigitalCountry: Taiwan
|Duration of Campaign||Location/Region||Gender||Target audience||Socio-economic Level||Budget|
|3 months or less||Asia||Men||Adults (26-55)||Middle||The total spending is about US$70,000, of which the media budget took up 55%, the production 40%, and the agency fee 5%.|
BRAUN shaver is a century-old classic brand.
However, it possesses inconsequential preference and lackluster brand identity amongst young consumers; in addition, there has been fairly low social media momentum....