Braun: Formosa Chang

Shaving brand Braun partnered chain restaurant Formosa Chang to appeal to the mindset of a younger audience in Chinese Taipei, driving engagement, awareness and sales.

Campaign details

Title: Braun x Formosa ChangBrand: Heng Leong Hang co. ltdProduct: Braun ShaverIdea: United Communications Group Unisurf DigitalCountry: Taiwan

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessAsiaMenAdults (26-55)MiddleThe total spending is about US$70,000, of which the media budget took up 55%, the production 40%, and the agency fee 5%.

Objectives

BRAUN shaver is a century-old classic brand.

However, it possesses inconsequential preference and lackluster brand identity amongst young consumers; in addition, there has been fairly low social media momentum....

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