ANZ Bank New Zealand: How a nature-powered ram led the charge to a complete market share turnaround

ANZ, a bank operating in Australia and New Zealand, committed interest-free lending for home insulation and heating for people in need with its Mr Humfreez initiative in New Zealand.

Campaign details

Title: How a nature-powered ram led the charge to a complete market share turnaroundBrand: ANZ Bank New ZealandProduct: Home loansIdea: TBWA\New ZealandCountry: New Zealand

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsNEW ZEALANDNon-specificParents & familiesMiddleProduction $553,684 Media $1.96M

Objectives

To win in banking you have to win in home loans. It's where the profits are made. It's where competition is most fierce.

By 2019, ANZ Bank had seen five years of market share decline. Beyond this,...

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