Spike TV - true Dads campaign

A 2007-8 campaign for Spike TV, the cable network for men, supporting a new programming initiative (“True Dads”) to encourage fathers to be more involved in the lives of their children.

Spike TV True Dads Campaign

BACKGROUND AND OBJECTIVES

Spike TV, the cable network for men, has committed itself not just to entertaining America's men, but also to addressing their personal needs. As part of that mission, in 2006 Spike announced that it...

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