Spike TV - true Dads campaign

A 2007-8 campaign for Spike TV, the cable network for men, supporting a new programming initiative (“True Dads”) to encourage fathers to be more involved in the lives of their children.

Spike TV True Dads Campaign


Spike TV, the cable network for men, has committed itself not just to entertaining America's men, but also to addressing their personal needs. As part of that mission, in 2006 Spike announced that it was launching a new pro-social initiative geared toward today's man. Entitled “True Dads,” the initiative encourages fathers to be more involved in the lives of their children. The initiative was to include organized activities as well as a broadcast and online PSA campaign.

Among consumers – and, especially in the media – the prevailing image of Spike TV...

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