Speight's: The dance

Mainstream New Zealand beer Speight's needed to strengthen its brand and connect with younger drinkers to defend sales and share in a shrinking market, so it ran a campaign offering a new interpretation of its value of 'mateship'.

Campaign details

Brand: Speight'sBrand owner: KirinEntrant company: DDB Aotearoa, AucklandMarket: New ZealandSector: Beer & ciderMedia channels:Cinema, Online video, Packaging & design, Programmatic display, Social media, Television, Video on demand,...