Speight's Summit Lager – Don't mess with nature
Category: New Product or Service Introduction (Gold); Return on Investment (Gold)Agency: Publicis MojoAdvertiser: Lion Nathan
Don't Mess with Nature showed how an innovative use of creative can bring to life product attributes in a clear and simple way. Speight's Summit Lager's launch into the New Zealand market did more than simply add a new beer to Lion Nathan's portfolio, it grew the trademark, created a new category and attracted a younger generation of drinkers to the brand.
Speight's started off as a regional...