Speeding ahead on BMW’s digital-first brand journey

Legacy car manufacturer BMW is accelerating its digital journey to reach out to the 30% of buyers globally who are ready to purchase cars online.

German luxury carmaker BMW reported its best-ever sales numbersin the fourth quarter of 2020 and with the marque expecting 25% of revenue to come from online car sales over the next few years, BMW is building on its strong position to accelerate its digital...