Speed Read - What Would Google Do?

This article summarises the key findings and arguments of Jeff Jarvis' book "What Would Google Do?" (Collins Business, 2009).

Speed Read - What Would Google Do?

Jeff Jarvis, Collins Business (a division of HarperCollins), 2009 (view on Amazon)


Jeff Jarvis is the owner and curator of BuzzMachine, a respected source of news and commentary on new media. An associate professor and director of the interactive journalism program at City University of New York's new Graduate School of Journalism, he is also a consulting editor of Daylife, a news Web site, and a columnist for The Guardian in the UK.

The Jarvis CV also includes stints at Advance.net (president/creative director for the online unit of Advance Publications),...

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