Speed Read - The Chaos Scenario: As mass marketing faces its final nemesis, the art of ‘listenomics’ offers new hope

Virginia Matthews

This article summarises "The Chaos Scenario" by Bob Garfield, which works on the premise that the traditional media infrastructure is in a state of near-total collapse and for marketers to forge closer links with consumers, they must use 'listenomics'.

Speed Read - The Chaos Scenario: As mass marketing faces its final nemesis, the art of 'listenomics' offers new hope

Bob Garfield, Stielstra Publishing (2009) (view on Amazon)

Introduction

As editor-at-large of Advertising Ageand co-host of US public radio...

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