Speed Read - The Chaos Scenario: As mass marketing faces its final nemesis, the art of ‘listenomics’ offers new hope

Virginia Matthews

This article summarises "The Chaos Scenario" by Bob Garfield, which works on the premise that the traditional media infrastructure is in a state of near-total collapse and for marketers to forge closer links with consumers, they must use 'listenomics'.

Speed Read - The Chaos Scenario: As mass marketing faces its final nemesis, the art of 'listenomics' offers new hope

Bob Garfield, Stielstra Publishing (2009) (view on Amazon)

Introduction

As editor-at-large of Advertising Age and co-host of US public radio network NPR's On the Media, Bob Garfield's ability to straddle the twin roles of well-informed industry insider and merciless industry critic has made him one of the most powerful media pundits.

The Chaos Scenarioopens with the premise that the traditional media infrastructure is in a state of near-total collapse - brought on both...

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