Speed Read - The Chaos Scenario: As mass marketing faces its final nemesis, the art of 'listenomics' offers new hope
Bob Garfield, Stielstra Publishing (2009) (view on Amazon)
Introduction
As editor-at-large of Advertising Age and co-host of US public radio network NPR's On the Media, Bob Garfield's ability to straddle the twin roles of well-informed industry insider and merciless industry critic has made him one of the most powerful media pundits.
The Chaos Scenarioopens with the premise that the traditional media infrastructure is in a state of near-total collapse - brought on both...