Speed Read - Forces for Change
This Speed Read was originally published in the Admap - September 2010 issue.
Switch: How to Change Things When Change is Hard delivers compelling examples of techniques to make lasting changes to human behaviour
Switch: How to Change Things When Change is Hard, by Chip and Dan Heath, explores why people so often fear change and offers a theory of how to induce and maintain behaviour change.
Chip and Dan Heath also co-authored Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times,...