Speed Read - Switch: How to change things when change is hard

Carlos Grande

This article, which originally appeared in the September 2010 edition of Admap, summarises "Switch: How to Change Things When Change is Hard" by Chip and Dan Heath, who also co-authored "Made to Stick: Why Some Ideas Survive and Others Die".

Speed Read - Forces for Change

This Speed Read was originally published in the Admap - September 2010 issue.

Switch: How to Change Things When Change is Hard delivers compelling examples of techniques to make lasting changes to human behaviour

Switch: How to Change Things When Change is Hard, by Chip and Dan Heath, explores why people so often fear change and offers a theory of how to induce and maintain behaviour change.

Chip and Dan Heath also co-authored Made to Stick: Why Some Ideas Survive and Others Die, which has been a New York Times,...

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