Speed Read - Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 – running a business in today’s consumer-driven world

This article summarises the book 'Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a business in today's consumer-driven world', by Pete Blackshaw (Doubleday, 2008).

Speed Read - Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a business in today’s consumer-driven world

Pete Blackshaw, Doubleday, 2008 (view on Amazon)

Introduction

Pete Blackshaw is the co-leader of Procter & Gamble’s first...

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