Speed Read - Predictably Irrational: the hidden forces that shape our decisions
Dan Ariely, Harper Collins (2008) (view on Amazon)
Dan Ariely is not your average economist. A professor at the Massachusetts Institute of Technology (MIT), Ariely is a populariser of behavioural economics - a field attempting to explain people’s often irrational decision-making processes and wider social trends by reference to psychology experiments.
Behavioural economists aspire to take their arguments out of the lab and into the worlds of business strategy, public policy and the not-for-profit sector.
Their use of empirical, scientifically collected data has...