Speed Read - Predictably Irrational: the hidden forces that shape our decisions

This article summarises the book 'Predictably Irrational: the hidden forces that shape our decisions' by Dan Ariely (Harper Collins, 2008).

Speed Read - Predictably Irrational: the hidden forces that shape our decisions

Dan Ariely, Harper Collins (2008) (view on Amazon)

Introduction

Dan Ariely is not your average economist. A professor at the Massachusetts Institute of Technology (MIT), Ariely...

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