Speed Read - Microtrends: surprising tales of the way we live today

This article summarises the book 'Microtrends: surprising tales of the way we live today', by Mark J.

Speed Read - Microtrends: surprising tales of the way we live today

Mark J. Penn and E. Kinney Zalesne, Penguin (2008) - published in the US as Microtrends: the small forces behind tomorrow’s big changes (view on Amazon)

Introduction

Mark Penn, a leading PR...

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