Speed Read - Join the Conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership

Liz Hugen-Tobler

This article summarises the book 'Join the Conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership', by Joseph Jaffe (Wiley, 2007).

Speed Read - Join the Conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership

Joseph Jaffe, John Wiley & Sons (2007) (view on Amazon)

Introduction

Followers of Joseph Jaffe’s blog and podcast ‘Jaffe Juice’ - http://www.jaffejuice.com/ -will be familiar with his unorthodox approach to marketing, also encompassed in crayon, the marketing company of which he is president and founder.

Join the Conversation develops the arguments initiated in Jaffe’s best-selling book Life After the 30-Second Spot,and explores the changing ways consumers give and receive information,...

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