Speed Read - Join the Conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership

Liz Hugen-Tobler

This article summarises the book 'Join the Conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership', by Joseph Jaffe (Wiley, 2007).

Speed Read - Join the Conversation: how to engage marketing-weary consumers with the power of community, dialogue, and partnership

Joseph Jaffe, John Wiley & Sons (2007) (view on Amazon)

Introduction

Followers of Joseph Jaffe’s blog and podcast ‘Jaffe...

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