Speed Read - Innocent: Building a brand from nothing but fruit

Laura James

This article summarises the book "Innocent - Building a brand from nothing but fruit" which profiles the market-leading, UK-based premium fruit smoothie brand, Innocent.

Speed Read - Innocent: Building a brand from nothing but fruit

John Simmons, Marshall Cavendish, 2008 (view on Amazon)

IntroductionJohn Simmons is a former director at Interbrand who has written on Starbucks and Arsenal football club and co-edited The Economist...

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