Speed Read - Groundswell: winning in a world transformed by social technologies

This article summarises the book 'Groundswell: winning in a world transformed by social technologies', by Charlene Li and Josh Bernoff (Harvard Business School Press, 2008).

Speed Read - Groundswell: winning in a world transformed by social technologies

Charlene Li and Josh Bernoff, Harvard Business School Press, 2008 (view on Amazon)

Introduction

Consumers are discussing brands on blogs, writing derogatory comments about corporates...

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