Speed Read - Buyology: Truth and Lies About Why We Buy
Martin Lindstrom, Doubleday/Broadway Business (2008) (view on Amazon)
Buyology -Truth and Lies About Why We Buy is a state-of-the-neuroscience-practice analysis and a discussion of how understanding of the brain's various functions can provide insight into how consumers make purchase decisions.
Lindstrom is a self-described "brand futurist" who boasts of spending 300 days a year on the road lecturing, studying, and working for a roster of clients that includes McDonald's , Nestlé, Procter & Gamble, Microsoft, Disney, Unilever and GlaxoSmithKline.
In April 2009, Time magazine...