Speed Read - Buying In: the secret dialogue between what we buy and who we are

Carlos Grande

This article summarises the key arguments of the book, "Buying In - The secret dialogue between what we buy and who we are", by Rob Walker, which was a best-selling U.S.

Speed Read - Buying In: The secret dialogue between what we buy and who we are

Rob Walker, Random House (2008) (view on Amazon)

Introduction

Rob Walker writes a weekly column, entitled "Consumed", about marketing issues for the New York Times Magazine. He...

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