Speed, power and efficiency

Allen Kamer and Karen J. Partridge

This paper presents a case study involving a leading pharmaceutical information company that uses internet-based research as a means of gathering primary data from physicians and other subjects.

Speed power and efficiency

The impact of wireless technology on internet research

Karen J. Partridge MORPACE Pharma Group, Ltd andAllen Kamer MORPACE Pharma Group, Ltd

Conducting research among physicians presents many of the same challenges seen in all market research – only greatly magnified. Among these challenges are the limited time and patience doctors have for participating in market research; the heavy demand for medical data and opinions, leading to stiff competition for doctors' attention; and the resulting high cost of persuading physicians to participate.

MORPACE Pharma Group (MPG), a newly established leader in the health...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands