Campaign details
Brand: Specsavers UKBrand owner: SpecsaversLead agency: Curated Digital, The Agency (Specsavers internal)Contributing agency: Tigerbond, Tangerine CommunicationsCountry: United Kingdom, Irish RepublicIndustries: Pharmacies & drugstoresMedia channels: Content marketing, Public relations, Social mediaBudget: Up to 500k
Executive summary
Specsavers is one of the UK and Republic of Ireland's leading high street opticians and audiologists — providing essential eye and hearing care services to customers across the nation. One year after the first UK lockdown, Specsavers challenged Curated to investigate the impact of COVID-19 on public attitudes...