Specsavers: Digital gold

Opticians, Specsavers, tapped its data reserves to unlock a new way to drive eye test appointments in the UK.

Campaign details

Brand: SpecsaversBrand owner: SpecsaversEntrant company: Manning Gottlieb OMD, LondonMarket: United KingdomSector: Pharmacies & drugstoresMedia channels: Online display, Outdoor, out-of-home, Search marketing, Social mediaBudget:Up to 500k...