Special Olympics Belgium: Road to Sustained Success

Special Olympics Belgium (SOB), carried out a three tier, multi-year strategy which resulted in fundamental change in the Belgian sporting world.

Campaign details

Brand: Special Olympics BelgiumBrand owner: Special Olympics BelgiumEntrant company: Special Olympics BelgiumIdea creation: LDV United AntwerpMarket: BelgiumSector: Charities & voluntary organisations, SportsMedia channels: Direct marketing, Email marketing, Events & experiential, Online video, Outdoor, Out-of-home, Public relations, Social media, Websites & microsites, Word of mouth, InfluencersBudget: No budget

Executive summary

How can we make society at large realise that the most discriminated demographic represents a social opportunity?

In Belgium thousands of athletes with an intellectual disability are longing to claim a place on...

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