Special K: You can't fake delicious

Kellogg's, a food manufacturing company, launched a campaign in the USA to revive its brand following the decrease in sales of Special K.

Campaign details

Brand: Special KBrand owner: The Kellogg CompanyEntrant company: Leo Burnett Chicago, ChicagoIdea creation: Leo Burnett Interactive, ChicagoMedia: Starcom, ChicagoPR: Weber Shandwick, ChicagoMarket: United StatesSector: Breakfast cerealsMedia...