Special K: You can't fake delicious

Kellogg's, a food manufacturing company, launched a campaign in the USA to revive its brand following the decrease in sales of Special K.

Breakfast cereals
United States
Ladder and tools
2 - Behaviour Breakthrough
3 - Sales Spike
4 - Brand Builder
5 - Commercial Triumph

Campaign details

Brand: Special KBrand owner: The Kellogg CompanyEntrant company: Leo Burnett Chicago, ChicagoIdea creation: Leo Burnett Interactive, ChicagoMedia: Starcom, ChicagoPR: Weber Shandwick, ChicagoMarket: United StatesSector: Breakfast cerealsMedia...

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