Special K: You can't fake delicious

Kellogg's, a food manufacturing company, launched a campaign in the USA to revive its brand following the decrease in sales of Special K.

Campaign details

Brand: Special K Brand owner: The Kellogg Company Entrant company: Leo Burnett Chicago, Chicago Idea creation: Leo Burnett Interactive, Chicago Media: Starcom, Chicago PR: Weber Shandwick, Chicago Market: United States Sector: Breakfast cereals Media channels: Online video, Print - general, unspecified, Radio & audio, Social media, Television, Websites & microsites Over 20 million

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