Special K - Learning How to Struggle into your red dress

Special K needed to attract more women to meet its business objectives but its communication had hit a ceiling in relevance and affinity.

Special K – Learning how to struggle into your red dress

JWT

SUMMARY

As planners we wrestle almost daily with the question: 'what do our consumers think about our brand?'

This is a paper that poses a more fundamental question.

Special K needed to attract more...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today