Sparks that Fire the Relationships that Make Great Advertising
John Pepper The Procter & Gamble Company
It gives me enormous pleasure to talk to you today about a subject that is both of vital importance to our business and that has been a source of great joy to me for more than three decades. I refer to the subject of great advertising.
I began my career at Procter & Gamble in brand management more than 35 years ago. My first assignments were Cascade Dishwashing Detergent and Duz Soap, the latter since deceased, for which I disclaim any responsibility.