Sparks that Fire the Relationships that Make Great Advertising

John E Pepper (P&G chairman) discusses what makes great advertising in this 1999 4A's (the American Association of Advertising Agencies) speech.

Sparks that Fire the Relationships that Make Great Advertising

John Pepper The Procter & Gamble Company

It gives me enormous pleasure to talk to you today about a subject that is both of vital importance to our business and that has been a source of great joy to me for more than three decades. I refer to the subject of great advertising.

I began my career at Procter & Gamble in brand management more than 35 years ago. My first assignments were Cascade Dishwashing Detergent and Duz Soap, the latter since deceased, for which I disclaim any responsibility.


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