This paper describes how specific speech sounds in a brand name can be manipulated to enhance the perceived carbonation level of beverages and is based on the article “Spiky sounds sparkling: How voiceless consonants present in the brand name of a beverage are more appropriate in conveying its carbonation strength”.
The rise of carbonated drinks
In 2020, the global carbonated soft drinks market was estimated to be worth US$221.8 billionand is projected to gain even more traction over the coming years. With demand being driven primarily by the health-conscious younger generation, new beverages are increasingly...