Spark, the telco, used machine learning and an app to gamify healthy physical activity for children and combat concerning screen time in New Zealand.
Campaign details
Brand: SparkBrand owner: SparkEntrant company: Colenso BBDO, AucklandMedia: PHD, AucklandMarket: New ZealandSector: Telephone & internet servicesMedia channels:Cinema, Content marketing, Mobile & apps, Outdoor, out-of-home, Social media,...
