Spanx: White Pants You Can Underthink

Spanx, a fashion brand, demonstrated how opaque its new white trousers and shorts were with a billboard stunt in the USA.

Campaign details

Brand: Spanx Brand owner: The Blackstone Group Entrant company: GUTIdea creation: GUT Miami Market: United States Sector: Clothing, apparel Media channels:Public relations, Programmatic display, Mobile & apps, Email marketing, Social media, Online...

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