Spanair: Turning a crisis into an opportunity (Landor Perspectives 2009)

This paper discusses how crises represent both danger and opportunity for brands, depending on how companies are prepared for and manage them.

Landor Perspectives 2009 – Spanair: Turning a crisis into an opportunity

Luis Manzano is general manager in the Madrid office of Landor Associates.

On 20 August 2008, Madrid suffered a terrible airline disaster in which 154 people lost their lives....

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