Spaces: the final frontier

Social networking brands have now entered mainstream consciousness, with many enjoying explosive growth and mass press coverage.

Spaces: the final frontier

Stuart KnapmanEssential Research

Caroline VogtMicrosoft Digital Advertising Solutions


2006 marked the year when social networking brands entered mainstream consciousness with many brands experiencing explosive growth and mass press coverage. The growth could not be attributed to innovative or expensive consumer marketing planning and campaigns – instead, growth was organic and viral, with individuals taking the lead.

The internet has become a powerful social medium, with individuals creating blogs, building communities, and sharing content and opinion. Personal spaces, in particular, and the way they offer an individual's 'territory', along with connectivity to a chosen...

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