Space (Lockheed Martin): Field trip to Mars

This case study describes how technology company Lockheed Martin connected with STEM students in the US, through a group virtual reality experience.

Campaign details

Brand: SpaceBrand Owner: Lockheed MartinLead Agency: McCann New YorkContributing Agencies: Momentum Worldwide, Universal McCann, Weber ShandwickCountry: United StatesIndustries: Industrial & ManufacturingMedia Channels: Events & experiential, Mobile & apps, Newspapers, Online display, Online video, Public relations, Social media, Virtual & augmented reality, Websites & micrositesBudget: 1 -3 million

Executive summary

Fewer children are becoming interested in Science, Technology, Engineering and Maths (STEM), while those that are interested would rather work for a Google or Apple. With Lockheed Martin's current talent starting to reach retirement...

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