Space, the final frontier

In his regular report from Madison Avenue, Joe Mandese explains the resurgence of interest in outdoor media - in the context of the growing trend of consumers being able to 'avoid' advertising on TV.

Space, the Final Frontier

Joe Mandese

Madison Avenue has long been known for its mastery of two media dimensions: one temporal (time) and the other physical (space). Lately, the US ad industry has become more focused on the physical plane, and it's mainly...