Campaign details
Brand: Southern Cross Pet Insurance Brand owner: Southern Cross Group Entrant company: TBWA New ZealandIdea creation: MBM Auckland Market: New Zealand Sector: Insurance Media channels: Outdoor, Out-of-home, Video on demand, Merchandise & free gifts, Social mediaBudget: Up to 500kCampaign video
Creative assets
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....