Southern Co-operative: Dynamic dashboard enables Southern Co-op to find stories hidden in their data

Southern Co-operative, a regional consumer co-operative in the UK, reduced customer churn in the UK by launching a dynamic dashboard which provides it with detailed customer behaviour insights.

Southern Co-op approached Edit to better understand its customer base, embrace digital transformation and become more customer-centric.

Strategy

The business needed to see the results of its All Yours CRM programme to understand member engagement. Simple...

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