Southern Co-operative: Dynamic dashboard enables Southern Co-op to find stories hidden in their data

Southern Co-operative, a regional consumer co-operative in the UK, reduced customer churn in the UK by launching a dynamic dashboard which provides it with detailed customer behaviour insights.

Southern Co-op approached Edit to better understand its customer base, embrace digital transformation and become more customer-centric.

Strategy

The business needed to see the results of its All Yours CRM programme to understand member engagement. Simple but effective data visualisation was key to show how it could increase member insight, understand paths to loyalty and advocacy, and ultimately deliver personalised experiences to members, which encourage habitual behaviour.

Unlike standard reports or static graphing tools, the dynamic dashboard created for Southern Co-op using Microsoft Power BI has enabled it to access live data visualisations. These provide detailed insights into customer behaviour...

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