Southeastern Railway

This integrated campaign for Southeastern Railway won agency Rapier a silver in the Leisure/Travel category of the 2006 DMA Awards.

Southeastern Railway



Jonathan Smith – Copywriter Kevin Howes – Art Director Simon Haynes – Copywriter Richard Gorton-Lee – Art Director Tom Huxtable – Senior Account Director Henry Nash – Comms Planner Paul Alexander – Business Director


All train companies promote leisure travel. This campaign went against established wisdom by targeting existing commuters and persuading them to travel with paying family and friends. A truly impactful creative idea combined with personalisation, this campaign challenged every reader to respond. The campaign has delivered an average of 32,000...

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