South Western Railway: Spread Your Wings

South Western Railway (SWR), a train operating company, launched its Spread Your Wings creative campaign in the UK, starring two avian characters, Wes and Sandy, to increase ticket sales by getting commuters back into the office and turn around perceptions of the brand.

Campaign details

Brand: South Western Railway Brand owner: South Western Railway Entrant company: St Luke'sIdea creation: the7stars London Market: United Kingdom Sector: Rail, coach, boat & car rental Media channels: Video on demand, Online display, Online video, Social media, Outdoor, Out-of-home, Radio & audio Budget: 1 - 3 million

Campaign video

Creative assets

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