South Western Railway: Spread Your Wings

Joanna Barnett

South Western Railway (SWR), a train operating company, launched its Spread Your Wings creative campaign in the UK, starring two avian characters, Wes and Sandy, to increase ticket sales by getting commuters back into the office and turn around perceptions of the brand.

Campaign details

Brand: South Western Railway Brand owner: South Western Railway Entrant company: St Luke'sIdea creation: the7stars London Market: United Kingdom Sector: Rail, coach, boat & car rental Media channels:Video on demand, Online display, Online video,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands