Sources of product information for Chinese rural consumers

This paper reports findings from a recent survey of 1115 respondents from 34 rural counties/villages in 11 Chinese provinces.

Sources of product information for Chinese rural consumers

Qimei Chen and Yi HeShidler College of Business, University of Hawaii

Xinshu ZhaoSchool of Journalism and Mass Communication, University of North Carolina

David GriffithThe Eli Broad Graduate School...

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